Nintendo Content ID Claims
Many gaming channels on YouTube feature Nintendo games. Up until now, there were no issues. Recently though, Nintendo decided to enter the Content ID Management System within YouTube and they are now claiming any videos that are longer than 10 minutes that are featuring their games and audio from the games.
To many people, that really doesn’t mean anything, but to those who do Let’s Plays or make a living off of YouTube playing Nintendo Games, it’s a very big deal. When Nintendo “claims” these videos they are saying, “Hey this video has my content. It can stay uploaded on this channel and it can get the views, but I want all the money that the ads make on this video.” In short, any money made from ads on these videos featuring Nintendo games no longer goes to the producer, but it goes directly to Nintendo.
Why is this happening now? Why did Nintendo wait so long? For many years there were no issues at all. Nintendo didn’t say a word when people were uploading hundreds upon thousands of videos of their content, but all of a sudden, they decided they want to claim all the videos. Some are claiming that it is due to the fact that WiiU sales are low and that Nintendo is in a bad spot financially. Others say that Nintendo is simply seeing it as an extra source of revenue that they can take advantage of.
Many Let’s Players and YouTubers are extremely upset with Nintendo making this decision, me included. I have a gaming channel, PlayerSelectGaming, where I have some Nintendo games featured, and I’m not thrilled to hear that Nintendo may be claiming those videos. I understand that Nintendo owns the game, they own the copyrights to the game, but under the terms of “Fair Use” I can legally upload and monetize these games if I provide commentary or somehow alter the video. I completely agree with Nintendo claiming videos that are straight uploads of footage, but I strongly disagree with them claiming videos where users are providing commentary, overlays, or editing it in other such ways in which it causes the video to fall under “fair use.”
It’s going to be interesting to see how this all plays out for Nintendo. A lot of people online are frustrated with them, but is this a necessary evil? Will the public backlash prevent other companies from doing the same thing? Or is Nintendo just one of the first of many to enter the Content ID Management system. Only time will tell, but as a Let’s Player myself, I hope that these companies don’t go money hungry and try penny-pinching all these channels for what it’s worth.