Fitbug Orb Activity Tracker Challenges Other Wearable Tech
With Activity trackers being on the rise, there’s no doubt that we’ll see 2014 adding a plethora of other options to the market place to challenge companies like Fitbit and Jawbone. The following is a press release from Fitbug announcing their new Orb product to the ever growing list of activity trackers for consumers.
Activity trackers everywhere received a competitive kick with the launch of the Fitbug Orb, which at just $49.95 is the most affordable, feature and service-rich tracker on the market. Designed to expand the health tracking trend through more reasonable pricing, the Fitbug Orb is the latest innovation from Fitbug, a global leader in digital health and wellbeing solutions. Uniquely, it provides the device and advice people need to achieve their goals by combining technology that tracks movement and sleep patterns, with KiK, a proprietary digital coach that helps people set, monitor and where necessary, actually prompts them to act to achieve goals.
Unlike wrist-bound activity trackers, the discreet button-sized Fitbug Orb can be worn in different ways to suit individual styles or social settings. Whether placed on the belt, wrist, or lanyard, or clipped on or beneath clothing, the small sophisticated device tracks a wealth of information including, steps, aerobic steps/time, distance, calories burned, speed and even sleep – normally only featured on products with much higher price points. The Bluetooth Smart Orb then syncs this information to mobile devices[i] and the KiK digital coach platform.
A reasonably priced tracking device is just the first step to achieving your goals. KiK provides that added layer of motivation allowing Fitbug to set, track and manage personalized weekly nutrition and activity based targets. More than just a passive activity tracker, KiK leverages eight years of Fitbug global data and sophisticated algorithms designed by nutritionists and sports scientists to calculate realistic weekly targets for users to hit. When KiK sees a user is performing well it sends regular feedback, advice and encouragement via emails and smartphone alerts. If KiK senses a user is in danger of missing a goal, it will send a friendly “nudge” to get them back on track and is proved to increase results.
No other leading activity trackers can boast as wide a range of features, wearability and value as the Fitbug Orb. At just $49.95, it is less than half the price of other devices. Proving great things come in small packages its features include:
• Tracking of steps, aerobic steps/time, distance, calories burned, speed and sleep
• Free Fitbug app (iOS and Samsung Galaxy S4 Android smartphones)
• Dongle option available for users without a compatible Smartphone or tablet
• KiK, a personalized digital coaching technology that calculates goals on personalized pages and nudges users with feedback, advice and encouragement via emails and smart phone alerts
• Multiple wear options, such as a wristband, belt hook and underwear clip
• Multiple sync options, including Push, Beacon and Stream
• Three eye-catching color options, including white, pink and black
• No need for re-charging with batteries lasting for up to six months
• Connectivity to other leading apps including MyFitnessPal and Aetna Carepass
In addition, the Fitbug Orb comes with membership to the Fitbug health community which gives further access to food logging and progress tracking, plus a host of healthy recipes, wellbeing content, online games, advice from resident experts as well as the hottest wellness topics in the weekly Bugzine newsletter.
The Fitbug Orb is the latest addition to the Fitbug family of Bluetooth 4.0-enabled devices, which includes the Fitbug Go ($49.95), Fitbug Air ($49.95) and Fitbug Wow scales ($79.99), which may also be synced with KiK. The Fitbug Orb is priced at $49.95 and available nationwide at www.fitbug.com, Amazon and other retailers.